DATE
12/03/2025
EcoTrust Roofing & Insulation
EcoTrust needed a modern, trustworthy website that positioned them as the clear choice for roofing and insulation services. We rebuilt their online presence with stronger visuals, clearer messaging, improved SEO, and a focused lead-generation framework designed to convert local traffic into booked appointments.
Trades
Local Business
Services
Web Design + Lead System Automation
Category
Home Services / Construction
Client
EcoTrust
Analysis – Brand, Structure & Trust
EcoTrust required a website that communicated professionalism instantly. Their old site lacked structure, clear service explanations, and strong trust elements—causing visitors to bounce before taking action. We assessed their brand positioning, competitor landscape, messaging clarity, and user flow to identify where conversions were being lost. The solution needed to feel trustworthy, local, and expert-driven.
Brand Position & User Trust
• Introduced clean, modern visuals that reflect reliability and craftsmanship.
• Added trust indicators such as certifications, results, locations served, and customer reassurance.
• Created a consistent visual identity that strengthens credibility from the moment visitors land on the page.
Site Structure & Navigation
• Simplified the site layout to make services easy to understand.
• Added clear call-to-actions to guide users toward booking a quote.
• Improved readability and spacing to reduce confusion and drop-offs.
Problem – Visibility, Clarity & Conversion
EcoTrust struggled with showing up on Google, explaining their services clearly, and converting traffic into leads. The previous website lacked ranking signals, had weak service pages, and didn’t guide users to request a quote. In competitive trades markets, these gaps result in lost customers—and stronger competitors taking the top positions.
Local SEO + Search Visibility
• Rebuilt pages with stronger keyword structure for roofing & insulation markets.
• Improved content hierarchy for Google and users.
• Enhanced metadata, internal linking, and service clarity to help EcoTrust outrank competitors.
Solution – Performance, Clarity & Lead Generation
We rebuilt EcoTrust’s entire web presence with a focus on speed, clarity, and conversions. The new design guides homeowners through the services, answers their questions, builds trust, and encourages action. Performance improvements, stronger SEO signals, and a structured lead-nurturing system turned the website into a revenue-generating asset—not just an online brochure.
Performance & Speed
• Optimised load speeds with lighter code, refined animations, and compressed media.
• Ensured a seamless mobile experience, essential for local trades users searching on the go.
• Improved technical SEO for better ranking and crawlability.
